NOB- Bharat news: The Scheme for Promotion of Menstrual Hygiene among Adolescent Girls in Rural India, initiated by the Ministry of Health & Family Welfare, focuses on enhancing menstrual hygiene practices for girls aged 10-19 in rural areas, as part of a broader approach to Adolescent Reproductive Sexual Health since 2011. With the participation of over 3,13,255 Anganwadis and 3,69,461 schools, the scheme aims to educate and empower young women regarding menstrual hygiene. ASHA workers play a crucial role in this initiative by distributing sanitary napkin packs at a subsidized rate of  Rs.6 for six napkins and conducting monthly meetings to discuss health issues, including menstrual hygiene management. Additionally, under the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP), the government offers Jan Aushadhi Suvidha Sanitary Napkins for just Rs.1 per pad, ensuring accessible and affordable menstrual health services. The cumulative sales of Suvidha Napkins as on June 30, 2024 is 57.00 crores.